(a) existing in possibility; that can develop into sth or be developed in the future
= possible
potential customers
a potential source of conflict
a potential prime minister
First, we need to identify actual and potential problems
(n) the possibility of sth happening or being developed or used
~ (for) the potential for change
~ (for doing sth) The European marketplace offers excellent potential for increasing sales.
(n) qualities that exist and can be developed
= promise
All children should be encouraged to realise their full potential.
She has great potential as an artist.